March 27-29, 2026

Irving Convention Center
Irving, TX (Dallas area)
Speakers

Ajay Prakash

Rinse.com

Perspectives on Growth and Innovation for Cleaners of All Sizes
Saturday, March 28 / 9:15 am

Rinse Co-Founder and CEO Ajay Prakash will share how cleaners balance modern solutions with timeless principles like exceptional service, strategic upselling, and smart expansion. Ajay will offer practical takeaways on how to embrace change while staying grounded in what matters most: delighting customers, driving profitability, and building a business that lasts.

Dale Pedzinski

Extract LLC

Practical AI in the Dry Cleaning Industry (Without the Hype)
Sunday, March 29 / 9:15 am

AI isn’t just for tech companies—it’s ready to transform dry cleaning too. How can you use AI in your business today? From cutting costs to delighting customers, this session shows how to turn the hype into real results. We’ll go beyond ChatGPT and explore tools built for secure, business-ready insights—so you can move from “What is AI?” to “Here’s how it’s driving my growth.”

Brian Wallace

Coin Laundry Association

Five Trends Driving Growth of WDF & Laundry Delivery
Saturday, March 28 / 8:15 am

In this presentation, CLA’s Brian Wallace will take a look at the prominent factors driving the rapid expansion of wash-dry-fold, laundry delivery and commercial accounts for garment care providers. You’ll hear about operational best practices, effective marketing strategies and peek into the future of the fastest-growing service in laundry.

Dave Coyle

Maverick Drycleaners

Cleaning Up Your Bottom Line : Revenue Strategies That Drive Profit
Sunday, March 29 / 8:15 am

Dave will help you identify your target avatar and most profitable services, focus your marketing on these services, and eliminate profit drainers.

Bill Rothrock

Yale Cleaners

Speed Spotting - Rethinking the Rules of Stain Removal
Saturday, March 28 / 2:15 pm

This bold session will challenge the conventional wisdom in drycleaning. It will push you to question what you’ve always believed about stain removal and rethink how chemistry, technique, and equipment setup actually drive results. From spotting board strategy to cleaning cycles, you’ll get a glimpse of a faster, smarter system.

George Ingram

NIE Insurance

Call of the Insurance Wild
Saturday, March 28 / 4:15 pm

Expert insurance guide, George E. Ingram shares a thrilling expedition into the exotic landscapes of insurance exposures. Join us as we track the Big Four: Workers’ Compensation, Property, Liability and Bailee’s Coverage.

Sue & Katey Kratz

S & ECC

Clean, Compliant & Covered: Pressing Safety Matters in Dry Cleaning
Sunday, March 29 / 11:00 am

From chemical exposures to equipment hazards, dry cleaning professionals face unique workplace risks. In this session, S & ECC will walk you through the essentials of OSHA compliance tailored to the drycleaning industry. Discover how proactive safety practices not only protect your staff, but also safeguard your business. Don’t wait for an incident—get the tools you need to stay clean, compliant, and covered.

Chris Abercrombie

Christeyns North America

Maintaining Your Machine
Sunday, March 29 / 12:30 pm

This presentation focuses on maintenance of the drycleaning machine and the supporting equipment needed to operate it. It highlights the importance of preventative maintenance over costly breakdowns—showing how consistent care can extend equipment life, improve performance, and reduce downtime.

Panelists
Own Your Cleaners, Don’t Let Your Cleaners Own You

This session is for drycleaners who are ready to break free from the daily grind and focus on growth. Hear firsthand from owners who’ve cracked the code to running their operations semi-autonomously—freeing up their time to lead, innovate, and expand. Discover the strategies they used to build systems that work without them, and learn how you can do the same.

Saturday, March 28 / 12:30 pm

Bobby Patel

Kona Cleaners

Ricardo Torres

Tiffany’s Couture Cleaners

Amin Bata

Pepper Square Cleaners

Nicolas Abuawad

Lavaseco Universal

FLOOR PLAN INFORMATION

Schedule
Friday, March 27

Sneak Peek Welcome Reception

5:00 pm – 7:00 pm

Saturday, March 28

Education Sessions

8:15 am – 10:15 am

Exhibit Hall Open

10:15 am

Education Sessions on Show Floor

12:30 pm – 5:15 pm

Exhibit Hall Closes

5:15 pm

Sunday, March 29

Education Sessions

8:15 am - 10:15 am

Exhibit Hall Open

10:15 am

Education Sessions on Show Floor

11:00 am – 1:30 pm

Exhibit Hall Closes

2:00 pm

Hotel Information

Westin Irving Convention Center at Las Colinas

400 W. Las Colinas Blvd., Irving, TX 75039

Just steps from the Irving Convention Center, enjoy a special $189 room rate with easy access to the Expo, the Toyota Music Factory, and over 20 walkable restaurants. The hotel is conveniently located just 10–15 minutes from both airports.

Beware of calls from “Tradeshow Planner” and other groups offering hotel reservations. SDA & CCA have NOT contracted with a third party for hotel reservations and will not call you to make hotel reservations for the DL Expo West.

Exhibitors

Why Exhibit?

  • 900+ Dryclean & Laundromat Owners, Managers & Operators
  • Free Attendee List
  • Facebook Announcements
  • Listing in SDA & CCA Magazine Feb. 2026
  • Exhibitor Fees Start at $2,675
  • 5% Early Bird Discount
  • 10% Discount to Register BOTH West & East Expos – email leslie@bpscommunications.com for the code
  • Few Labor Union Restrictions
Sponsorship Opportunities

KEYNOTE SPEAKER

SPONSOR

$4,000
  • Introduce Keynote speaker
  • Introduce your company and speaker
  • Top billing on any signage on Show Floor
  • Logo on website
  • Logo on interactive floor-plan, linked to your website
  • Full page ad in the on-site Expo Program

WELCOME RECEPTION

SPONSOR

$4,000
  • Logo placed on event signage including food stations
  • Top billing on any signage on Show Floor
  • Logo on website
  • Logo on interactive floor-plan, linked to your website
  • Full page ad in the on-site Expo Program

ATTENDEE LOUNGE

SPONSOR

$4,000
  • Greet attendees in the Lounge
  • Logo placed on Lounge table toppers and collateral table
  • Top billing on any signage on Show Floor
  • Logo on website
  • Logo on interactive floor-plan, linked to your website
  • Full page ad in the on-site Expo Program

EDUCATIONAL SESSIONS

SPONSOR

$2,000
  • Signage at session and brief introduction to audience
  • Top billing on any signage on Show Floor
  • Logo on website
  • Logo on interactive floor-plan, linked to your website
  • Half page ad in the on-site Expo program

FRIENDS OF EXPO

SPONSOR

$1,000
  • Logo on interactive floor-plan, linked to your website
  • Logo on website
  • Half page ad in the on-site Expo program

PROGRAM AD (Premier Spot)

SPONSOR

$750
  • 1 full page, full color ad in the Onsite DL Expo West Program
  • Choose from: Inside Front, Inside Back, Back Cover

FLOORPLAN LOGO DISPLAY

SPONSOR

$500
  • Logo on interactive floor-plan, linked to your website

PROGRAM AD

SPONSOR

$500
  • 1 Full Page, Color Ad in the Onsite Expo Program

LANYARD

SPONSOR

SOLD
  • Post Show Attendee List
  • Logo On Website
  • Lanyard Logo / Messaging
Sponsored By
SDA-LOGO